Actions
Follow-through system
Owner, initiative, due date, evidence, and status. No owner? It stays unknown instead of getting made up.
Evidence-grounded
Action items
| Action | Owner | Initiative | Due | Status |
|---|---|---|---|---|
Prepare ABX rollout decision brief Compare full-team ABX, three-outbounder ABX, and hybrid model with finance, quota, routing, training, morale, and comp tradeoffs. 06-05 Meeting: Sales Data, ABX Launch, and Lead Routing Strategy82%2026-06-05 “Team discussed three ABX launch options, inbound protection, title-based routing, and the need for a July measurement decision.” | Braden / Peter / Cody / Aaron | ABX / Mid-Market Routing | Not set | Needs Braden |
Define Medium inbound routing test Lock test volume, matched-account exclusions, title criteria, success metrics, and July readout date. 06-05 Meeting: Sales Data, ABX Launch, and Lead Routing Strategy82%2026-06-05 “Team discussed three ABX launch options, inbound protection, title-based routing, and the need for a July measurement decision.” | Peter / Cody | ABX / Mid-Market Routing | 2026-06-30 | In Progress |
Draft quota and comp safeguards Define guardrails so impacted reps do not feel punished while routing and ABX tests are in flight. 06-05 Meeting: Sales Data, ABX Launch, and Lead Routing Strategy82%2026-06-05 “Team discussed three ABX launch options, inbound protection, title-based routing, and the need for a July measurement decision.” | Peter / Braden | ABX / Mid-Market Routing | Not set | Blocked |
Create UK source-of-truth dashboard spec Clarify UK pipeline, demo source, conversion, pricing friction, VAT impact, and deal-handling ownership. 06-05 Meeting: UK Deal Handling Process74%2026-06-05 “UK deal handling needs clearer process, routing ownership, and source-of-truth visibility before scaling further.” | Braden | UK GTM | Not set | New |
Build discount-change enablement pack Create talk tracks, escalation rules, manager inspection questions, and examples of value-based alternatives. 06-05 Meeting: 50% Discount Removal & Sales Strategy78%2026-06-05 “Discussion focused on reducing reliance on heavy discounting while protecting conversion and rep confidence.” | Sales Leadership | Pricing & Discount Governance | Not set | New |